We’ve gathered some of the best minds in the industry and paired them with the best thinkers and doers in technology. Here are a few of them:
“There’s real value in delivering something that reflects how the industry works, that fits an individual customer’s needs. That kind of configurability is rare, but we’ve developed a platform that really delivers on the promise.”
Joe Rector is Vice President for Entegral. In this position, he provides the management and strategic vision for the company. Rector began working for Enterprise in 2004. He has held numerous leadership positions throughout Washington, D.C. and New York City until 2014, where he was promoted to Assistant Vice President of Daily Rental Operations for the Northeast U.S.
Rector was promoted to his current role of Vice President of Entegral in 2021. During his career, Rector has frequently been recognized for outstanding performance. He received a bachelor’s degree in economics from the University of Virginia in Charlottesville, Virginia.
“I’m thrilled to be part of a team dedicated to ensuring our industry has access to open data platforms which, in turn, can and will be leveraged to facilitate game changing innovation.”
Dan Friedman is the Vice President of North American Sales for Entegral and is responsible for the development and growth of Entegral’s North American sales. Friedman brings with him over 26 years of experience in replacement rental sales and marketing. As a leader in the Replacement & Leisure Division, Friedman was instrumental in growing some of Enterprise Holdings’ largest and most strategic replacement rental partnerships. He is also deeply involved within important industry, community committees, and boards including serving on the Executive Committee of I-CAR. He holds a B.A. degree from UCLA.
Assistant Vice President Sales Operations and Business Development
“Data moves our industry, really any industry, forward today – and we’ve built our system to give our partners and their customers access to the most relevant information exactly when they need it.”
Trent Tinsley is Director of Business Development for Entegral. In this role, Tinsley is responsible for identifying and developing business opportunities with companies across the collision, insurance and manufacturer business segments. Tinsley began his career with Enterprise Rent-A-Car in 1994 as a Management Trainee in St. Louis. Shortly thereafter, Tinsley was promoted to Group Marketing Manager in Birmingham, Alabama. In 1999, he transferred to Enterprise Holdings’ corporate headquarters and joined the National Marketing team, where he was instrumental in the strategy, design, and implementation of the various ARMS® applications used by insurers, repairers, dealerships and accounts worldwide.
Tinsley joined Entegral as Global Director of Business Development, where he has lead sales, strategy, and process for the Entegral applications with insurance companies, repair shops, OEMs and technology companies. Tinsley earned his degree in social science from Samford University and Ouachita Baptist University.
Director of Sales & Business Development, Insurers
“There’s nothing more rewarding than being able to take the time to listen to customers, understand their challenge, and to be able to quickly turn around a solution that solves it.”
Mike Macari is Director of Business Development for Entegral. In this role, Macari works with companies in the insurance industry and identifies opportunities to develop innovative workflow solutions. Macari began his career with Enterprise in 2001 in Washington, D.C. and held several roles in rental operations and new business development. In 2011, he was promoted to Replacement Marketing Director, where he helped implement workflow and technology solutions for insurance and automotive partners to address claim management inefficiencies. Macari moved to the company’s St. Louis headquarters in 2014 and was promoted to Corporate Manager for Enterprise CarShare. In this role, he helped develop Enterprise’s new expansion into automated rental. Two years later, he joined the National Marketing team as a Strategic Partnership Manager, where he worked with some of Enterprise’s largest replacement partners.
He was promoted to his current role with Entegral in 2018. Macari received a bachelor’s degree from James Madison University. Currently, he serves on the Development Board for St. Louis Children’s Hospital.
Director of Sales & Business Development, Collision
“I think it’s pretty simple. Communication and collaboration are the keys to success, and that’s what we’re building here. These are the core of our products – and they’re key parts of our company culture, too.”
Andi Dachel oversees and manages the sales and development of the Entegral product suite for the collision segment. Dachel joined Enterprise as a Management Trainee in 1996 and worked at several rental locations in Minneapolis as she moved her way up the ranks to Branch Manager. In 1999, she established the Call Center for Enterprise’s Minnesota operations and led training and marketing efforts for the ARMS Application for the insurance, automotive and dealership channels.
In 2006, Dachel relocated to St. Louis to work with the Insurance Replacement division as a Business Process Manager, creating workflow solutions and implementing technology to put Enterprise in the position of being an indispensable business partner within the insurance and collision industry. She was promoted to Director of Sales in 2014, working with insurance carriers and MSOs on contracts and partnership strategy. Dachel was promoted to her current role with Entegral in 2019.
Dachel has been an active member of the community and has volunteered at events through local area food banks, FHHS, and the National Humane Society. She spent four years on the Board of Directors of the Twin City Claims Association, serving as President in 2003, and participated in the Women’s Industry Network (WIN). Dachel received a bachelor’s degree from the University of Wisconsin-Eau Claire.
“We live by the Agile Manifesto. To boil it down to its simplest terms it’s this: The customer comes first. Everything we do is to improve how we serve our customers – and, in turn, how they serve their customers.”
Tony Simopoulos is Entegral’s Assistant Vice President of Technology. In this role, Simopoulos is responsible for leading and providing support for Entegral’s Security, Engineering, Technology Operations and Agile PMO teams.
Simopoulos began his career with Enterprise in August 2015 at which time Enterprise acquired his software company Metavera Solutions Inc. Remaining onboard, he led the technology strategy and execution for the Enterprise CarShare and Enterprise CarClub brands. Key objectives in the first two years included the integration of the Metavera Team and the Autovera Platform into Enterprise IT Rental Operations. In 2017 he took on an additional leadership role, overseeing Rental Reservation Services.
Simopoulos is an experienced executive with a demonstrated history of leadership and entrepreneurship in the transportation industry. His software company Metavera was founded in 2000 with a focus on sustainable transportation technologies. In 2001, the company launched its prototype CarSharing reservation system. Metavera evolved along with the industry into a leading provider of CarShare software, fulfilling core business functions in reservations, membership management, fleet management and automated billing.
In August, 2015 Metavera was acquired by Enterprise Holdings Inc. in a strategic transaction to bolster and grow their CarShare brands - Enterprise CarShare and Enterprise CarClub.
Director of Product Management
“Embedded in the culture at Entegral is a persistence to simplify complex problems for our customers. It’s what sets our company and products apart from the rest. “
Michael Rortvedt is Director of Product Management for Entegral. In this role, Rortvedt is responsible for leading and providing support for Entegral’s product management team.
Rortvedt joined Enterprise in 2014 when Performance Gateway was acquired by Enterprise Holdings. Since that time, he has led the development and release of several key products while serving in a variety of Product Management roles, including Product Owner, Product Manager and Senior Manager - Product Development. In 2020, he was promoted Director of Product Management to lead the continued development of Entegral’s global Product Management practice and the strategic direction of Entegral’s product portfolio.
Rortvedt has spent over 11 years in the insurance and automotive claims industry, notably working with American Family, QBE Insurance and Performance Gateway prior to starting his career with Enterprise. He is passionate about delivering customer value that achieves real business outcomes and impact. Rortvedt is an avid thinker, a life-long learner and is devoted to personnel development and cultivating the careers of his employees.
Rortvedt has previously served as a board member and on various committees with the Collision Industry Electronic Commerce Association (CIECA). Outside of his professional duties, he serves as a board member for the Wisconsin Athletics John Jardine Memorial Scholarship Fund. Rortvedt earned a bachelor’s degree in Psychology from the University of Wisconsin.
“I love building a culture where we can take input from our customers, combine it with our own insights and experience, and build something that’s truly going to change our industry.”
Jenny Anderson is Director of Sales for Entegral. In this role, Anderson is responsible for leading and developing a team of Customer Success Managers to drive the growth, adoption, and retention of the Entegral product line among new and existing customers. In 2003, Anderson started her career with Enterprise as a Management Trainee in Chicago. As she worked her way up the ranks, she worked in multiple business areas, including Fleet Management, Corporate Business Rental, and Insurance Replacement.
Prior to joining Entegral, Anderson was a Director of Enterprise’s Collision segment, where she was responsible for working with body shop networks to promote ARMS® Automotive, improve length-of-rental performance and leverage technology to streamline processes and promote efficiency. Anderson also served as Director of Client Success at Performance Gateway™, which was acquired by Enterprise Holdings in 2014. In this role, Anderson oversaw Performance Gateway’s Key Account Management, Client Services, and Business Process Outsourcing teams. These teams served as primary contacts for clients, prospective clients and collision repair centers in the insurance and multi-shop operator segments.
Anderson is an active member of the community, serving on the Board and Executive Committee for the Women’s Industry Network (WIN) since 2016. She also launched a Lean In Circle at Entegral’s headquarters in Madison, WI. Anderson earned a bachelor’s degree in public relations and business management from the University of Wisconsin.
“At Entegral, we have a strong employee first culture, where we believe that success is determined by our people. We aim to cultivate an inclusive and empowering environment for all employees.”
Erica Smutko is the Director of Human Resources, joining the Entegral team in 2021. In her role, she oversees all aspects of Human Resources, including Talent Acquisition, Training and DE&I. She partners with senior management to implement HR strategies, processes, and practices that improve performance and employee engagement throughout Entegral.
Smutko is a graduate of Rutgers and began working for Enterprise in 2000 in the New York/New Jersey metro area. She spent the first 6 years of her career in the Business Management department as an Accounting Supervisor. In 2006, she moved to the Human Resources department where she has provided a broad range of HR support and consulting services to senior managers. Smutko earned her Professional Accreditation in Human Resources in 2011.
Business Development Department Manager, Global Customer Delivery and Communications
“We’re focused on providing an exceptional customer journey – from configuring solutions during implementation to supporting the software post launch.”
Jeanne Marie Esquivel is Senior Manager of Global Customer Delivery and Support for Entegral. She is responsible for leading and developing a team of Customer Delivery Managers as well as providing technical writing and customer support for the Entegral product line in North America and Europe. Esquivel started her career with Enterprise® in 1996 as a Management Trainee in Orlando, Florida.
Over the course of her Enterprise career, she has worked in multiple business areas, including Business Analysis, Portfolio Management, and Corporate Global IT Application Development. Prior to her current role with Entegral, Esquivel was a Senior IT Manager for Enterprise’s European Corporate Vehicle application team, where she was responsible for solutioning and releasing software to support acquisitions and the remarketing of European vehicles. She also served as a Senior Program Manager at Enterprise’s headquarters in St. Louis. In this role, Esquivel led multiple teams and efforts during several global strategic business and technology acquisitions. Her focus was on the acquisition assessment, integration, and remediation for the business and IT.
Esquivel is an active member of the community. She currently serves on the Scholarship Committee for the Women’s Industry Network (WIN) and is the Director of Goals and Strategy for Lean In, an employee resource group. Esquivel also volunteers at her local food pantry. Esquivel earned a bachelor’s degree in political science from DePaul University.
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