Michael Rortvedt
Director of Product Management
“We’ve built our culture based on collaboration, so that everyone feels empowered to contribute an idea. Product, sales, business engineering – we’re all working together to make Entegral better.”

Michael Rortvedt is Director of Product Management for Entegral. In this role, Rortvedt is responsible for leading and providing support for Entegral’s product management team.

Rortvedt joined Enterprise in 2014 when Performance Gateway was acquired by Enterprise Holdings. Since that time, he has led the development and release of several key products while serving in a variety of Product Management roles, including Product Owner, Product Manager and Senior Manager - Product Development. In 2020, he was promoted Director of Product Management to lead the continued development of Entegral’s global Product Management practice and the strategic direction of Entegral’s product portfolio.

Rortvedt has spent over 11 years in the insurance and automotive claims industry, notably working with American Family, QBE Insurance and Performance Gateway prior to starting his career with Enterprise. He is passionate about delivering customer value that achieves real business outcomes and impact. Rortvedt is an avid thinker, a life-long learner and is devoted to personnel development and cultivating the careers of his employees.

Rortvedt has previously served as a board member and on various committees with the Collision Industry Electronic Commerce Association (CIECA). Outside of his professional duties, he serves as a board member for the Wisconsin Athletics John Jardine Memorial Scholarship Fund. Rortvedt earned a bachelor’s degree in Psychology from the University of Wisconsin.

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